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Based in melbourne, australia. Works with clients nationally and internationally.

2024 © Gordon Jenkins

I am

Change activator. Keynote speaker. International author. Charity founder.

a.k.a. The man with the plastic yellow duck who helps people make every day count.

Over a career spanning three decades, I’ve learned that true fulfillment comes from embracing the present and being unapologetically yourself.

One day you’ll find me delivering a keynote to a packed auditorium. The next, you’ll find me chatting about self-leadership while driving an Uber. 

I wasn’t always like this.

I used to chase other people’s version of success. I climbed the corporate ladder to become a CEO in professional services. I transformed organisations and managed multi-million-dollar budgets, exceeding performance targets year on year. 

But when my wife was given 12 months to live, I reassessed everything. I let go of societal pressures and became determined to make every day count.

Now I help others do the same.

Living in the now changes everything. I’m proof of that.

I’ve helped thousands of people achieve what once seemed out of reach – whether it’s leading global change or achieving their seven-year goals in three. And I practice what I preach. My frameworks have helped me:
  • Write a book that sold over 6,000 copies, despite being dyslexic.
  • Establish the Lungitude Foundation to fund world-class lung transplant research.
  • Become one of the ‘Biggest Voices in Leadership’ on the 2022 and 2023 Global Power List 200.
  • Win the 2024 Titan Award for ‘Executives and Professionals Mentor of the Year.’
If I can achieve these things, anyone can. Through coaching, workshops and keynotes, I share my proven model for amplifying and accelerating personal and professional growth.
Find Out How

Milestones that shaped the
Make Every Day Count philosophy

Meet Banfi, Chief Inspiration Officer 

My constant companion is a plastic yellow duck named Banfi. A symbol of resilience and daily reminder to live life curiously and make every day count. 
Banfi inspires me to keep paddling through challenges, get things done and celebrate the outcomes. No matter how big or small. When you meet Banfi and hear our story, you’ll understand how a plastic yellow duck can save a life and inspire a movement.

“Highly entertaining and brutally honest”

“Gordon delivers his message in a highly entertaining, brutally honest and emotional manner leaving most people with a newfound perspective on life and what’s possible for us all. I’ve been thinking differently ever since.”
Kelvin Smith
Executive Director at High Street Advisory

“Left a lasting impression on me”

“What truly sets Gordon apart are the simple, easy-to-implement frameworks he provides which have a profound impact. Gordon’s real and relatable stories combined with the life-changing journeys we’ve shared have left a lasting impression on me.”
Brendan Leeds
CEO/Co-Founder at Clipboard Hospitality

“What a session!”

“In Gordon’s typical unconventional style, he challenged our industry’s finest to think outside the box, generate meaningful relationships, grow their area of influence and apply new techniques which will distinguish themselves and their businesses from the competition. A great session, delivered with passion, honesty and humour. Thanks Gordon. Can’t wait to see the results of your strategies put into action!”
Deborah De Cerff
Chair, The Employee Mobility Institute

“Left me feeling reflective and empowered”

“Gordon’s presentation about leadership, personal development and business strategy was truly inspiring. His message about making every day count struck a deep chord with me. It was a truly emotional and motivating session that left me feeling reflective and empowered. I will be putting the insights I have gained into action and will share the wisdom with my team.”
Audrey Tooze
Principal at AWT Accountants

    Ready to pursue your own version of success with courage, curiosity and gratitude?